<feed xmlns="http://www.w3.org/2005/Atom"><title>Reflections on a mash-up</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/" /><subtitle></subtitle><updated></updated><author><name>Webjam</name><email>atom@webjam.com</email></author><id></id><language>en</language><entry><id>a1b17283-d3bb-445b-808a-bba562c5f6b2</id><title>Top 10 strategic technologies</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2009/12/01/top_10_strategic_technologies" /><updated>01-Dec-2009</updated><content type="html"><![CDATA[<p>HI all - please see below the Gartner report for the top 10 strategic technologies for 2010. If your not doing it - catch up!&nbsp;</p>
<p>&nbsp;</p>
<p>Below &nbsp;from Gartner:</p>
<p>The top 10 strategic technologies for 2010 include:</p>
<p><br /> <strong>Cloud Computing.</strong> <span lang="EN-GB">Cloud computing is a style of computing that characterizes a model in which providers deliver a variety of IT-enabled capabilities to consumers. Cloud-based services can be exploited in a variety of ways to develop an application or a solution. Using cloud resources does not eliminate the costs of IT solutions, but does re-arrange some and reduce others. In addition, consuming cloud services enterprises will increasingly act as cloud providers and deliver application, information or business process services to customers and business partners.</span></p>
<p><b><span lang="EN-GB">Advanced Analytics.</span></b> <span lang="EN-GB">Optimization and simulation is using analytical tools and models to maximize business process and decision effectiveness by examining alternative outcomes and scenarios, before, during and after process implementation and execution. This can be viewed as a third step in supporting operational business decisions. Fixed rules and prepared policies gave way to more informed decisions powered by the right information delivered at the right time, whether through customer relationship management (CRM) or enterprise resource planning (ERP) or other applications. The new step is to provide simulation, prediction, optimization and other analytics, not simply information, to empower even more decision flexibility at the time and place of every business process action. The new step looks into the future, predicting what can or will happen.</span></p>
<p><b><span lang="EN-GB">Client Computing.</span></b> <span lang="EN-GB">Virtualization is bringing new ways of packaging client computing applications and capabilities. As a result, the choice of a particular PC hardware platform, and eventually the OS platform, becomes less critical. Enterprises should proactively build a five to eight year strategic client computing roadmap outlining an approach to device standards, ownership and support; operating system and application selection, deployment and update; and management and security plans to manage diversity.</span></p>
<p><b><span lang="EN-GB">IT for Green.</span></b> <span lang="EN-GB">IT can enable many green initiatives. The use of IT, particularly among the white collar staff, can greatly enhance an enterprise&rsquo;s green credentials. Common green initiatives include the use of e-documents, reducing travel and teleworking. IT can also provide the analytic tools that others in the enterprise may use to reduce energy consumption in the transportation of goods or other carbon management activities.</span></p>
<p><b><span lang="EN-GB">Reshaping the Data Center.</span></b> <span lang="EN-GB">In the past, design principles for data centers were simple: Figure out what you have, estimate growth for 15 to 20 years, then build to suit. Newly-built data centers often opened with huge areas of white floor space, fully powered and backed by a uninterruptible power supply (UPS), water-and air-cooled and mostly empty. However, costs are actually lower if enterprises adopt a pod-based approach to data center construction and expansion. If 9,000 square feet is expected to be needed during the life of a data center, then design the site to support it, but only build what&rsquo;s needed for five to seven years. Cutting operating expenses, which are a nontrivial part of the overall IT spend for most clients, frees up money to apply to other projects or investments either in IT or in the business itself.</span></p>
<p><b><span lang="EN-GB">Social Computing.</span></b> <span lang="EN-GB">Workers do not want two distinct environments to support their work &ndash; one for their own work products (whether personal or group) and another for accessing &ldquo;external&rdquo; information. Enterprises must focus both on use of social software and social media in the enterprise and participation and integration with externally facing enterprise-sponsored and public communities. Do not ignore the role of the social profile to bring communities together.</span></p>
<p><b><span lang="EN-GB">Security &ndash; Activity Monitoring.</span></b> <span lang="EN-GB">Traditionally, security has focused on putting up a perimeter fence to keep others out, but it has evolved to monitoring activities and identifying patterns that would have been missed before. Information security professionals face the challenge of detecting malicious activity in a constant stream of discrete events that are usually associated with an authorized user and are generated from multiple network, system and application sources. At the same time, security departments are facing increasing demands for ever-greater log analysis and reporting to support audit requirements. A variety of complimentary (and sometimes overlapping) monitoring and analysis tools help enterprises better detect and investigate suspicious activity &ndash; often with real-time alerting or transaction intervention. By understanding the strengths and weaknesses of these tools, enterprises can better understand how to use them to defend the enterprise and meet audit requirements.</span></p>
<p><b><span lang="EN-GB">Flash Memory.</span></b> <span lang="EN-GB">Flash memory is not new, but it is moving up to a new tier in the storage</span> echelon<span lang="EN-GB">. Flash memory is a semiconductor memory device, familiar from its use in USB memory sticks and digital camera cards. It is much faster than rotating disk, but considerably more expensive, however this differential is shrinking. At the rate of price declines, the technology will enjoy more than a 100 percent compound annual growth rate during the new few years and become strategic in many IT areas including consumer devices, entertainment equipment and other embedded IT systems. In addition, it offers a new layer of the storage hierarchy in servers and client computers that has key advantages including space, heat, performance and ruggedness.</span></p>
<p><b><span lang="EN-GB">Virtualization for Availability.</span></b> <span lang="EN-GB">Virtualization has been on the list of top strategic technologies in previous years. It is on the list this year because Gartner emphases new elements such as live migration for availability that have longer term implications. Live migration is the movement of a running virtual machine (VM), while its operating system and other software continue to execute as if they remained on the original physical server. This takes place by replicating the state of physical memory between the source and destination VMs, then, at some instant in time, one instruction finishes execution on the source machine and the next instruction begins on the destination machine.</span></p>
<p><span lang="EN-GB">However, if replication of memory continues indefinitely, but execution of instructions remains on the source VM, and then the source VM fails the next instruction would now place on the destination machine. If the destination VM were to fail, just pick a new destination to start the indefinite migration, thus making very high availability possible.&nbsp;</span></p>
<p><span lang="EN-GB">The key value proposition is to displace a variety of separate mechanisms with a single &ldquo;dial&rdquo; that can be set to any level of availability from baseline to fault tolerance, all using a common mechanism and permitting the settings to be changed rapidly as needed. Expensive high-reliability hardware, with fail-over cluster software and perhaps even fault-tolerant hardware could be dispensed with, but still meet availability needs. This is key to cutting costs, lowering complexity, as well as increasing agility as needs shift.</span></p>
<p><b><span lang="EN-GB">Mobile Applications.</span></b> <span lang="EN-GB">By year-end 2010, 1.2 billion people will carry handsets capable of rich, mobile commerce providing a rich environment for the convergence of mobility and the Web. There are already many thousands of applications for platforms such as the Apple iPhone, in spite of the limited market and need for unique coding. It may take a newer version that is designed to flexibly operate on both full PC and miniature systems, but if the operating system interface and processor architecture were identical, that enabling factor would create a huge turn upwards in mobile application availability.</span></p>
<p><span lang="EN-GB">&ldquo;This list should be used as a starting point and companies should adjust their list based on their industry, unique business needs and technology adoption mode,&rdquo; said Carl Claunch, vice president and distinguished analyst at Gartner. &ldquo;When determining what may be right for each company, the decision may not have anything to do with a particular technology. In other cases, it will be to continue investing in the technology at the current rate. In still other cases, the decision may be to test/pilot or more aggressively adopt/deploy the technology.&rdquo;</span></p>
<p align="left"><b><span lang="EN-GB">Follow Gartner<br /> </span></b>Follow news, photos and video coming from Gartner Symposium/ITxpo on Facebook at <a href="http://www.facebook.com/home.php#/Gartner?ref=ts">http://www.facebook.com/home.php#/Gartner?ref=ts</a>. FriendFeed at <a href="http://friendfeed.com/rooms/gartner">http://friendfeed.com/rooms/gartner</a>, on Twitter at <a href="http://twitter.com/Gartner_inc">http://twitter.com/Gartner_inc</a>, on flickr at <a href="http://www.flickr.com/photos/27772229@N07/">http://www.flickr.com/photos/27772229@N07/</a> and on YouTube <span lang="EN-GB">at <a href="http://www.youtube.com/gartnervideo">http://www.youtube.com/gartnervideo</a>.<br /> <br /> </span></p>
<p><b>About Gartner Symposium/ITxpo<br /> </b>Gartner Symposium/ITxpo is the industry's largest and most important annual gathering of CIOs and senior IT executives. This event delivers independent and objective content with the authority and weight of the world's leading IT research and advisory organization, and provides access to the latest solutions from key technology providers. Gartner's annual Symposium/ITxpo events are key components of attendees' annual planning efforts. They rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency. More information can be found at <a href="http://www.gartner.com/us/symposium">www.gartner.com/us/symposium</a>.</p>
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<p>http://www.gartner.com/it/page.jsp?id=1210613</p>]]></content><status>Published</status></entry><entry><id>fa0bc244-727b-48cc-a691-719c355adb59</id><title>IKEA - the legal pitfalls of creativity</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2009/11/27/ikea__the_legal_pitfalls_of_creativity" /><updated>27-Nov-2009</updated><content type="html"><![CDATA[<p>Check out below in bold - apparently not so legal creativity? LAME</p>
<p>&nbsp;</p>
<p><b>Section 4. Publicizing a Promotion on Facebook</b></p>
<p>You do not need our prior written approval if you are publicizing a promotion that is administered completely off of Facebook. However, we may remove any materials relating to the promotion or disable your Page or account if we determine that you violate these Promotions Guidelines, the Statement of Rights and Responsibilities or any other of our policies. If you publicize a promotion in any way on Facebook, in addition to the other terms and conditions contained in these Promotion Guidelines, without limiting your other obligations you agree to the following:</p>
<p>4.1&nbsp;You will not directly or indirectly indicate that Facebook is a sponsor or administrator of the promotion or mention Facebook in any way in the rules or materials relating to the promotion.</p>
<p><span style="text-decoration: underline;"><b> 4.2&nbsp;In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo.&rdquo;</b></span>&nbsp;</p>]]></content><status>Published</status></entry><entry><id>ca091849-9700-4f8e-aa8e-fd9ff0d436a6</id><title>IKEA does Facebook - well!</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2009/11/27/ikea_does_facebook__well" /><updated>27-Nov-2009</updated><content type="html"><![CDATA[<p>So everyone knows how to use Facebook - but for brands the facebook page is about as uninspiring as you can get. Hats off to Ikea for experimenting and turning an every day function into engagement genius!</p>
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<p>
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</p>]]></content><status>Published</status></entry><entry><id>a56f0a91-2a31-4a1f-9868-88088fff8ad7</id><title>Aggregated news from this week</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2009/11/26/aggregated_news_from_this_week" /><updated>26-Nov-2009</updated><content type="html"><![CDATA[<div>
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<p>Aggregated news from this week:</p>
<p>&nbsp;</p>
<p><a target="_blank" href="http://www.ideasonideas.com/2009/11/the-content-delusion/"><b>The Content Delusion </b></a><br />You&rsquo;re special. You know that right? You have a voice, story, and message, and all you have to do is share it with us. Really! Be transparent and authentic, and put it out there. You&rsquo;re a beautiful and unique snowflake&hellip; Now tell us more about that turd you took this morning.</p>
<p>"a sobering article on marketing" as remarked by Joe</p>
<p><a target="_blank" href="http://brizzly.com/">Brizzly </a>is up and running and you can be a part of it.</p>
<p><a target="_blank" href="http://www.guardian.co.uk/technology/blog/2009/nov/24/ie6-ie7-browser-security-flaw"><b>Microsoft admits to zero-day threat to IE6 and IE7</b></a><br />Following revelations on Bugtraq's mailing list, the bad guys know about an unpatched hole in Internet Explorer 6 and 7, and some may be tempted to try to exploit it....</p>
<p><a target="_blank" href="http://digitalmedia.strategyeye.com/article/7jX0OLSUIo2/2009/11/17/android_users_surf_mobile_web_more_than_iphone_owners/"><b>Android users surf mobile web more than iPhone owners</b></a><br />Android users are more likely to surf the web and upload videos from their mobiles than iPhone users, according to eMarketer. The research firm points to Nielsen data that says 92% of Android users surf the web from their mobile while 76% use mobile apps and 47% use online video features. In contrast, 88% of iPhone users surf the web from their handset, 74% use mobile apps and 40% enjoy video features.</p>
<p><a target="_blank" href="http://digitalmedia.strategyeye.com/article/LTsFXMh4jU/2009/11/16/online_ad_spend_to_rise_76_in_europe/"><b>Online ad spend set to grow in 2010</b></a><br />Online ad spend in Europe is set to grow by 7.6% year-on-year in 2010, with 94% of marketers saying they plan to increase the amount they spend online, according to an EIAA survey. Growth will be even more rapid in 2011, with budgets forecast to rise 15% year-on-year as marketers take advantage of cost efficiencies and the opportunity for effective online targeting.</p>
<p><a href="http://www.cityam.com/news-and-analysis/zvxghd426t.html"><b>Myspace signs landmark deal with the indies</b></a><br />MYSPACE has settled a year-long dispute with independent record companies in a landmark deal that will allow artists including Artic Monkeys&nbsp; to charge for tracks on the social networking site&rsquo;s music service.</p>
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<div><span style="font-weight: bold;"><a target="_blank" href="http://online.wsj.com/article/SB125893981183759969.html">Volunteers Log Off as Wikipedia Ages</a></span></div>
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<div>
<p>Wikipedia.org is the fifth-most-popular Web site in the world, with roughly 325 million monthly visitors. But unprecedented numbers of the millions of online volunteers who write, edit and police it are quitting. That could have significant implications for the brand of democratization that Wikipedia helped to unleash over the Internet -- the empowerment of the amateur.</p>
<p><a target="_blank" href="http://www.techcrunch.com/2009/11/24/gowalla-business-models/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29"><b>Gowalla Ups Its Game And Hints At Future Business Models</b></a><br />For some time now, it has seemed like Foursquare was the only game in town. I mean &ldquo;game&rdquo; literally, as of the major location-based services, Foursquare seemed to be the only one really emphasizing gaming elements. But now Gowalla is starting to emphasize it more.</p>
<p><a target="_blank" href="http://mashable.com/2009/11/23/david-clowney-hacked/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Mashable+%28Mashable%29"><b>NFL (or NAFL as it's better to known to us) Player Has Twitter Account Hacked With Embarrassing Consequences</b></a><br />There have been several high profile hackings of Twitter accounts, with the likes of Britney Spears and even Barack Obama having their accounts compromised (with bizarre tweets sent from them) for at least a few minutes. But what happens when your average NFL football player gets their account hacked? Apparently, not much. And unfortunately for New York Jets Wide Receiver David Clowney, his hacker is going above and beyond what others have done and is cursing and directing insults at fans.</p>
<p>Check out <a target="_blank" href="http://www.patrickmoberg.com/internet-vices/">this </a>funny Internet Vices cartoon.</p>
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</div>]]></content><status>Published</status></entry><entry><id>ec0244e1-f820-4ee3-9089-fd2af41509f2</id><title>Branded Channels - we got there in the end!</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/09/10/branded_channels__we_got_there_in_the_end" /><updated>10-Sep-2008</updated><content type="html"><![CDATA[<!--[if gte mso 9]><xml>  <w:WordDocument>   <w:View>Normal</w:View>   <w:Zoom>0</w:Zoom>   <w:TrackMoves/>   <w:TrackFormatting/>   <w:PunctuationKerning/>   <w:ValidateAgainstSchemas/>   <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>   <w:IgnoreMixedContent>false</w:IgnoreMixedContent>   <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>   <w:DoNotPromoteQF/>   <w:LidThemeOther>EN-GB</w:LidThemeOther>   <w:LidThemeAsian>X-NONE</w:LidThemeAsian>   <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>   <w:Compatibility>    <w:BreakWrappedTables/>    <w:SnapToGridInCell/>    <w:WrapTextWithPunct/>    <w:UseAsianBreakRules/>    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We got there by listening to the requests of the Webjam partners and users.&nbsp;</span></font></p><p class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2">&nbsp;</font></p><p class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2">Listening to the ideas of others and molding it with our own vision and interpretation was an incredibly satisfying process and pushes us further toward the engaging eco-system that we at Webjam dream of. Interconnecting related communities via our channels can only help the end-user whether it be via a brand or our very own Channels.The tenets of sharing, collaboration and empowerment that have been part of the Webjam mantra since inception are now becoming a reality.</font></p><p class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"><br /></span></font></p>  <p class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">&nbsp;</span></font></p>  <p class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">The best examples come from our first live partners&nbsp;:</span></font></p>  <p class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">. ChoirZone, edited by Zone New Media, gives choirs across the UK the ability to easily create and manage their site and community and allows them to stay connected. Scroll down </span><span><a href="http://www.choirzone.net/"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">http://www.choirzone.net</span></a></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"> to view one of the various choir templates proposed;</span></font></p>  <p class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">. The Other Side, a free paper distributed on the London Tube, which goes beyond comments by members by letting them create their own communities across the topics they like. Check out </span><span><a href="http://www.theothersidemag.co.uk/"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">http://www.theothersidemag.co.uk/</span></a></span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"> and see how you too could easily create your own community in your neighbourhood.</span></font></p><p class="MsoNormal"><font face="arial,helvetica,sans-serif" size="2"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'; color: black">Find</span><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"> more information about WBS on our brand new partner site on </span><span><a href="/branded_services/"><span style="font-size: 10pt; font-family: 'Arial','sans-serif'">http://www.webjam.com/branded_services/</span></a></span></font><span style="font-size: 10pt; font-family: 'Arial','sans-serif'"> </span></p><p class="MsoNormal"><!--[if !mso]> <style> v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* 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mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-fareast-font-family:Calibri; mso-fareast-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman";} .MsoChpDefault {mso-style-type:export-only; mso-default-props:yes; font-size:10.0pt; mso-ansi-font-size:10.0pt; mso-bidi-font-size:10.0pt;} @page Section1 {size:612.0pt 792.0pt; margin:72.0pt 72.0pt 72.0pt 72.0pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <style>  /* Style Definitions */  table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> <![endif]--><img src="http://s3.amazonaws.com/webjam-upload/webjam_branded_services_-_how_it_works___7a20d82c84fe4e2b9f9da5e86e0f58b7(835x593)__78__.jpg" border="0" alt="Webjam Branded Services - how it works" hspace="8" vspace="8" width="436" height="309" align="center" /></p>]]></content><status>Published</status></entry><entry><id>4bc6b431-5353-4e51-83ca-f86a0e60e25b</id><title>Lifestreaming - the issue is getting people to listen?</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/09/02/lifestreaming__the_issue_is_getting_people_to_listen" /><updated>02-Sep-2008</updated><content type="html"><![CDATA[<p>&nbsp;</p><br /><p>&nbsp;</p><p>http://www.yongfook.com/post/view/522/the-blog-is-dead</p><p>&nbsp;</p>]]></content><status>Published</status></entry><entry><id>617b3816-404b-4072-93ca-fdbc62276ab0</id><title>Minibar</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/04/09/minibar" /><updated>09-Apr-2008</updated><content type="html"><![CDATA[<p>After the great success of the last MiniBar and of course the monumental moment the official mini-bar community was launched on Webjam, it seems only natural <span style="color: #1f497d">I</span> should wax lyrical on the future of web start-ups in the big smoke. After hearing the presentations (and the bantering background noise at the bar) it is clear that the enthusiasm for the future of our young industry is not waning. </p>  <p>I am sure that you enjoyed the presentation of &lsquo;Web-Yam&rsquo; (aka Webjam) by the indomitable Spaniard Alberto Barreiro, co-founder and Creative Director as much as <span style="color: #1f497d">I</span> did. During which, - <span style="color: #1f497d">I</span> am sure like me, the concept of Webjam lit flames of ingenuity in your mind like a match to a petroleum canister. Quite seriously though, the mini-bar event presents us with a real vat of talent and product that can be integrated with our oh-so flexible platform.</p>  <p>After the launch of our <a href="http://about.webjam.com/webjam/blog/$webjam_blog/2008/01/14/whats_new_in_webjams_strawberry_release" target="_blank">Strawberry platform</a> and the <a href="http://about.webjam.com/webjam/press/" target="_blank">encouraging reviews</a> we received, it became very clear to us we had struck a real chord in the industry &ndash; and internally with a now-stable platform (not for a minute suggesting <span style="color: #1f497d">that the initial beta version was </span>not!)<span style="color: #1f497d">,</span> it set our eyes, ears and minds to the task of how we can take Webjam to the uber-mainstream and how we can use the talent around us in our fair city to take us there. Understanding if not anticipating the needs of the (novice) internet user with a purpose through a powerful and nonetheless easy-to-use service remains the goal which drives us. Thankfully the growing flow of <a href="http://about.webjam.com/webjam/press/testimonials" target="_blank">testimonials</a> we now receive every day shows that we are heading in the right direction by making it easy to answer the basic question : what do I want to share with whom, how and why.</p>  <p style="margin-bottom: 12pt">Now deep into 2008 we keep building Webjam thinking that the social networking market is going to evolve into a more mature social publishing market, something we are proving ourselves with the recent online launch of a London magazine on Webjam, which publishes the user-generated content from its community (<a href="http://www.theothersidemag.co.uk/">www.theothersidemag.co.uk</a>). &nbsp;&nbsp;</p>  <p>&nbsp;</p>]]></content><status>Published</status></entry><entry><id>f7a61b66-f5d5-494b-b9e7-5e5c8077d2e0</id><title>When hell Freezes over</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/03/31/when_hell_freezes_over" /><updated>31-Mar-2008</updated><content type="html"><![CDATA[<p style="text-align: justify" class="MsoNormal"><span>The following is supposedly an actual question given on a University of Washington chemistry mid-term exam. </span></p>  <p style="text-align: justify" class="MsoNormal"><span>&nbsp;</span></p>  <p style="text-align: justify" class="MsoNormal"><strong><span><span>&nbsp;</span>Bonus Question: Is Hell exothermic (gives off heat) or endothermic (absorbs heat)?</span></strong></p>  <p style="text-align: justify" class="MsoNormal"><span>&nbsp;</span></p>  <p style="text-align: justify" class="MsoNormal"><span>Most of the students wrote proofs of their beliefs using Boyle's Law<span>&nbsp; </span>(gas cools when it expands and heats when it is compressed) or some variant.</span></p>  <p style="text-align: justify" class="MsoNormal"><span>&nbsp;</span></p>  <p style="text-align: justify" class="MsoNormal"><span>One student, however, wrote the following: </span></p>  <p style="text-align: justify" class="MsoNormal"><span>&nbsp;</span></p>  <p class="MsoBodyText"><span>First, we need to know how the mass of Hell is changing in time. So we need to know the rate at which souls are moving into Hell and the rate at which they are leaving. I think that we can safely assume that once a soul gets to Hell, it will not leave.<span>&nbsp; </span>Therefore, no souls are leaving.<span>&nbsp;&nbsp; </span>As for how many souls are entering Hell, let's look at the different Religions that exist in the world today. Most of these religions state that if you are not a member of their religion, you will go to Hell.<span>&nbsp; </span>Since there is more than one of these religions and since people do not belong to more than one religion, we can project that all souls go to Hell.<span>&nbsp;&nbsp; </span>With birth and death rates as they are, we can expect the number of souls in Hell to increase exponentially. Now, we look at the rate of change of the volume in Hell because Boyle's Law states that in order for the temperature and pressure in Hell to stay the same, the volume of Hell has to expand proportionately as souls are added.</span></p>  <p style="text-align: justify" class="MsoNormal"><span>&nbsp;</span></p>  <p style="text-align: justify" class="MsoNormal"><span><span>&nbsp;</span>This gives two possibilities:</span></p>  <p style="text-align: justify" class="MsoNormal"><span>&nbsp;</span></p>  <p style="margin-left: 36pt; text-align: justify; text-indent: -36pt" class="MsoNormal"><span><span>&nbsp;</span>1.<span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>If Hell is expanding at a slower rate than the rate at which souls enter Hell, then the temperature and pressure in Hell will increase until all Hell breaks loose.</span></p>  <p style="text-align: justify" class="MsoNormal"><span>&nbsp;</span></p>  <p style="margin-left: 36pt; text-align: justify; text-indent: -36pt" class="MsoNormal"><span><span>&nbsp;</span>2.<span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>If Hell is expanding at a rate faster than the increase of souls in Hell, then the temperature and pressure will drop until Hell freezes over.</span></p>  <p style="text-align: justify" class="MsoNormal"><span>&nbsp;</span></p>  <p style="text-align: justify" class="MsoNormal"><span><span>&nbsp;</span>So which is it?<span>&nbsp;&nbsp; </span>If we accept the postulate given to me by Teresa during my Freshman year that, &quot;it will be a cold day in Hell before I sleep with you&quot;, and take into account the fact that I slept with her last night, then number 2 must be true, and thus I am sure that Hell is exothermic and has already frozen over.<span>&nbsp; </span>The corollary of this theory is that since Hell has frozen over, it follows that it is not accepting any more souls and is therefore, extinct, leaving only Heaven thereby proving the existence of a divine being which explains why, last night, Teresa Kept shouting &quot;Oh my God.&quot;</span></p>  <img src="http://s3.amazonaws.com/webjam-upload/pd_hell_070706_ms___b513edf2f8d14f7aabbf4722e8917c3f(413x310).jpg" border="0" alt="pd hell 070706 ms" hspace="8" vspace="8" align="middle" />]]></content><status>Published</status></entry><entry><id>ec38df93-4c45-4f9e-9f9f-4e26588732b1</id><title>Where and who does Facebook think you are</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/03/18/where_and_who_does_facebook_think_you_are" /><updated>18-Mar-2008</updated><content type="html"><![CDATA[<p>Well -   it was always going to step on a lot of toes, what is interesting is - the way people react, and the visibility it gives world issues: A week ago Facebook's CEO Mark Zuckerberg told us how his website is <a href="http://www.theregister.co.uk/2008/03/10/zuckerberg_sxsw_al_qaeda/" target="_blank">bringing peace to the Middle East</a> by giving young people in Lebanon a wider view of the world.</p>  <p>But now it's caught up in a row with Israeli settlers on the West Bank. Jewish settlers reacted angrily when the auto-complete function on Facebook finished their addresses on the West Bank as being in &quot;Palestine&quot;.</p>  <div id="MidArticleSlot" class="Ad">   Facebook now offers the &quot;Israel&quot; option for major settlements, even though the West Bank is not in Israel - however, some settlements are still auto-completing with Palestine.</div>       <p>Another group - admittedly, one with only 43 members so far - has formed on the social networking site to demand that Facebook remove any reference to Palestine because it is not a country. There are networks for both Israel and Palestine on Facebook with 400,220 and 34,419 members respectively.</p><p>It is easy to see social networks as bonding, homogenising forces, but indeed what they can be are micro-magnifying glasses on very real problems. </p>]]></content><status>Published</status></entry><entry><id>46dd564a-a1a3-4203-8c10-c5b98712ef18</id><title>I feel sorry for MP's</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/03/14/i_feel_sorry_for_mps" /><updated>14-Mar-2008</updated><content type="html"><![CDATA[<p>Derek Conway really dropped them in it didn't he? The institution of the local MP which through scandals and recession survived has now because of the quite ludicrous false employment of the Conway kids - is now treated with suspicion, mis-trust and an underlying contempt. What seems to be forgotten is that many of the Commons population are among the most over-worked and underpaid (proportionate to their workload and responsibility) in the entire country. There are countless dedicated souls - who far from the David Cameron's and Tony Blair's of Government, are professional MP's, that is what they do, and they serve tirelessly.  </p><p>An MP is paid &pound;60 000 a year out of public coffers - ok, granted - there are benefits, but - when supporting a household and family this is still cutting it pretty tight! Certainly NOT a life of luxury. The BBC, that fantastic and well-regarded sponge of public funds, pays Huw Edwards a reported &pound;250 000 a year for presenting the news, is this a proportionate use of public money? My answer would be NO it is not.</p><p>The public, with the help of the hypocritical and fickle handed media are in serious danger of making the MP a dirty profession, forcing out the good and preventing anyone of worth from giving it a go. </p><p>As a final note - perhaps we could consider combining the roles of news reader and MP? Their profiles are not so different - Ann Widdecombe could take over from Natasha Kaplinski and maybe Gordon Brown could do the Weather?</p><p> Hmmm - Maybe not!   </p><p><img src="http://s3.amazonaws.com/webjam-upload/widdecombe___13fb9f9607a74211bd91910b512cfb12(468x631)(@0x300).jpg" border="0" alt="widdecombe" hspace="8" vspace="8" height="300" align="middle" /> </p>]]></content><status>Published</status></entry><entry><id>0a2f2357-7f36-423d-8865-f4e1558a78e1</id><title>Safe Cycling awareness test - give it a go!</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/03/12/safe_cycling_awareness_test__give_it_a_go" /><updated>12-Mar-2008</updated><content type="html"><![CDATA[<div><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="367" height="308"><param name="height" value="308" /><param name="width" value="367" /><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/zDp_64uWg9Y&amp;hl=en" /><embed type="application/x-shockwave-flash" height="308" width="367" wmode="transparent" src="http://www.youtube.com/v/zDp_64uWg9Y&amp;hl=en"></embed></object></div>]]></content><status>Published</status></entry><entry><id>f1f7f4e2-6962-4f78-822b-db07b0d76bbb</id><title>See you when i get back people! Skiing Hols are the best! (Jeremy Clarkson article)</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/02/28/see_you_when_i_get_back_people_skiing_hols_are_the_best_jeremy_clarkson_article" /><updated>28-Feb-2008</updated><content type="html"><![CDATA[<p>&nbsp;</p><p>&nbsp;</p><p><img src="http://s3.amazonaws.com/webjam-upload/meribel2___5b431c83d96c4b4ebee981c9117683b5(604x453)(@0x300).jpg" border="0" alt="meribel2" hspace="8" vspace="8" height="300" align="middle" /><img src="http://s3.amazonaws.com/webjam-upload/downhill_ski___a44ccdfab6304ddbaacfcd18fc198a56(450x300)(@0x300).jpg" border="0" alt="downhill ski" hspace="8" vspace="8" height="300" align="middle" /><strong><font face="Tahoma" size="6"></font></strong></p><p><strong><font face="Tahoma" size="6"><span style="font-size: 24pt; font-family: Tahoma">Skiing through the pain barrier</span></font></strong></p>    <div id="EC_main-article">  <div>  <p class="EC_MsoNormal"><br /> </p><p class="EC_MsoNormal"><span class="EC_byline"><font face="Tahoma" size="2"><span style="font-size: 10pt; font-family: Tahoma">Jeremy Clarkson </span></font></span><font face="Tahoma" size="2"></font></p>  </div>  </div>   <font face="Tahoma" size="2"><span style="font-size: 10pt; font-family: Tahoma">For your next holiday, why don&rsquo;t you take all your money and put it on the fire? Then stand in a fridge for a week, beating your children with a baseball bat until their arms and legs break. And then, after you&rsquo;ve eaten some melted cheese, dislocate your shoulder. If all of this appeals then you are probably one of the 1.3m British people who go on a skiing holiday at this time of year. <br /> Skiing, for those of you who&rsquo;ve never tried it, is an extremely expensive way of combining acute discomfort, butt-clenching embarrassment, mind-numbing fear and a light dusting of hypothermia. Plus there&rsquo;s a better than evens chance that at least one member of your family will come home in a wheelchair. <br /> The first thing you must understand is the ski boot. It is specifically designed to be as heavy as possible and to ensure that if you fall over &ndash; and you will, all the time &ndash; your leg will break at its most painful point: just above the ankle. The only way to prevent this happening is to cushion the fall with your face. <br /> These holidays are called winter &ldquo;breaks&rdquo; because at some point you will end up in a doctor&rsquo;s surgery that looks like a Baghdad market after a nail-bomb attack. Once, after I&rsquo;d broken my thumb for the second year in succession, I sat in the waiting room with a chap who had a ski pole sticking out of his eye. And opposite was a pretty young girl whose left foot was on back to front. <br /> Of course you might think it is possible to avoid such injuries by going very slowly. Unfortunately this is not possible because to counter the surprisingly powerful eff</span></font><font face="Tahoma" size="2"><span style="font-size: 10pt; font-family: Tahoma">ects of gravity you need to dig the edges of your skis into the slope with such force that after a very short time your thigh muscles actually catch fire. <br /> When the smell of burning flesh becomes too overpowering you let go, and suddenly you are travelling at 700mph. Then, equally suddenly, you will be breathing gas and air while the doctor sharpens his hacksaw. <br /> This year, on my skiing holiday, the air ambulance was lifting five newly formed paraplegics off the mountain every day. <br /> Falling over, however, is not the greatest danger. Far worse is being hit by a teenager with baggy trousers on a snowboard. Snowboarding is like skiing, except you have absolutely no control over your direction of travel, mostly because you will have had a lot of marijuana at lunch time. <br /> It&rsquo;s certainly better than eating the food. The food at ski resorts is cooked by people whose only qualification for the job is that they are called Arabella. Once, I was served salt soup. Mostly, though, it&rsquo;s bread, which you dip in melted cheese. <br /> And because you are expected to melt the cheese yourself, the Arabella has more time to have sexual intercourse with her surly French ski-instructor boyfriend. </span></font><br /><font face="Tahoma" size="2"><span style="font-size: 10pt; font-family: Tahoma"> I am a very good skier . . . in my mind. However, video evidence suggests that I&rsquo;m rubbish. I look like a bus driver in a primary-coloured anorak, sitting on an imaginary lavatory. Also I can only turn right. So to mask my embarrassment, and the pain in my thighs, I ski only when very drunk. I can recommend this wholeheartedly. <br /> However, what you must never do is ski while under the influence of Billy Idol. No, really. I can absolutely guarantee that within five seconds of putting an iPod in your ears one of your bones will shoot out of your skin. <br /> Of course you might imagine that there are other things to do on a winter holiday apart from skiing. &rsquo;Fraid not. On a normal summer break you can sunbathe, swim, snorkel, jet ski and, if you like The Guardian, go to look at museums. <br /> But on a skiing holiday what you do is get up at dawn, eat some salt soup and queue for hours to get on something that makes a Tube train look deserted. Then queue for some more hours because your place keeps being taken by burly Russians who have daggers tattooed on their foreheads. Then you ski until it goes dark. <br /> You have probably heard about apr&egrave;s-ski activities. In your mind, you see nightclubs and pretty girls and drinking fiery cocktails till dawn. Well, I&rsquo;m sorry, but what actually happens is that you get back to your hotel or chalet, climb into a relaxing bath to try to jump-start your burnt-out muscles and fall fast asleep. <br /> This is a good thing because in addition to the cost of the holiday and the flights and the ski rental and the lessons and the ski pass that lets you use the mountain, you will have been utterly bankrupted by your wardrobe. This year the cheapest pair of padded trousers we could find for my 13-year-old daughter were &pound;250. And it&rsquo;s not as if she can wear them anywhere else. <br /> Finally there&rsquo;s the weather. If it&rsquo;s poor you will freeze and crash into things because you can&rsquo;t see where you&rsquo;re going. If it&rsquo;s good &ndash; and over half-term it was very, very good &ndash; you will need sunglasses. And that means you will come home after a week with a face like a barn owl. <br /> The thing is, though, that when the sun shines and you are whizzing along, drunk out of your mind, under a perfect blue dome with your happy, giggling children on a deserted, freshly pisted slope, and you&rsquo;re about to have lunch in a restaurant with a view that is unparalleled anywhere on earth, none of the misery matters. Because there is no feeling quite like it. It&rsquo;s called perfect happiness.</span></font>]]></content><status>Published</status></entry><entry><id>44ea9461-31b5-43e8-be43-e08ce7564e26</id><title>Virgin Atlantic Saving enough fuel (almost) to put Virgin Galactic into Space - what a joke</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/02/26/virgin_atlantic_saving_enough_fuel_almost_to_put_virgin_galactic_into_space__what_a_joke" /><updated>26-Feb-2008</updated><content type="html"><![CDATA[<p><a href="http://science-community.sciam.com/blog-entry/Sciam-Observations/Virgin-Biofuelled-Flight-T-Minus/300006083">Virgin Atlantic</a> became the first commercial airplane operator to fly a plane powered partially by <a href="http://www.sciam.com/article.cfm?id=flying-environmentally-friendly-skies-on-alternative-fuels&amp;page=3">palm oil</a> this week. In a short but historic flight, one of the company's Boeing 747-400s flew more than 200 miles (320 kilometers) from London Heathrow Airport to Schiphol Airport in Amsterdam, reaching a peak altitude of 25,000 feet (7,600 meters) during the 40-minute flight, with one of its four engines burning a blend of 20 percent coconut and babassu oils mixed with regular petroleum-based jet fuel.</p> <p>&quot;This pioneering flight will enable those of us who are serious about reducing our carbon emissions to go on developing the fuels of the future,&quot; Sir Richard Branson, president of Virgin Atlantic, said in a statement.</p><p>What i ask is - how serious can Richard Branson be about carbon emissions, when his goal of recent times, seems to be taking a family outing to Space with no expense (or fuel) spared.</p><p>Hypocritical times indeed. </p><p> .<img src="http://s3.amazonaws.com/webjam-upload/virgin___49cd248f001940529d2417181f1f3c6d(322x314).jpg" border="0" alt="virgin" hspace="8" vspace="8" align="middle" /><img src="file:///C:/Users/Anvika/AppData/Local/Temp/moz-screenshot-17.jpg" border="0" /></p>]]></content><status>Published</status></entry><entry><id>e6fd40b6-3097-4737-a947-b062bfef47e2</id><title>Evil Eyes Baby!! Hilarious</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/02/25/evil_eyes_baby_hilarious" /><updated>25-Feb-2008</updated><content type="html"><![CDATA[<div><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="380" height="318"><param name="height" value="318" /><param name="width" value="380" /><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/oOFrjG9EPFw&amp;rel=1" /><embed type="application/x-shockwave-flash" height="318" width="380" wmode="transparent" src="http://www.youtube.com/v/oOFrjG9EPFw&amp;rel=1"></embed></object></div>]]></content><status>Published</status></entry><entry><id>61d87f13-2017-41b7-83f0-3427fb7f1722</id><title>Holy Cow, DIY Audi advert</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/02/18/holy_cow_diy_audi_advert" /><updated>18-Feb-2008</updated><content type="html"><![CDATA[<div><div><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" width="420" height="339"><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><param name="height" value="339" /><param name="width" value="420" /><param name="src" value="http://www.dailymotion.com/swf/x4estd" /><embed type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" height="339" width="420" src="http://www.dailymotion.com/swf/x4estd"></embed></object></div><br /></div>]]></content><status>Published</status></entry><entry><id>933fe3a9-5eb7-444e-8c6d-c24f036c8807</id><title>Tom Cruise - Mission Insanity</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2008/01/17/tom_cruise__mission_insanity" /><updated>17-Jan-2008</updated><content type="html"><![CDATA[<p><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="401" height="351"><param name="movie" value="http://www.youtube.com/v/10Kkqg9rLQk&amp;rel=1&amp;border=1" /><param name="quality" value="high" /><param name="menu" value="false" /><param name="wmode" value="" /><embed src="http://www.youtube.com/v/10Kkqg9rLQk&amp;rel=1&amp;border=1" wmode="" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="401" height="351"></embed></object></p><p>I dont think i really need to say much about this. This video is so over-done, it could be from Tranformers or Spy Kids. Making himself look like a psychotic pseudo-nazi to the Mission Impossible theme. Genius. The insane  passion of Tom Cruise for this  ridiculous  organisation is truly scary - and i worry for the ignorant legions of Bush voters that  will no doubt subscribe to the brainwashing of this well-funded cult. Holy crap, this is unbelievable.</p><p>Ps watch out for the moments where Tom Cruise, saviour of 1 Billion earthlings laughs uncontrollably - but with a kind of unnerving underlying focus that leaves you extremely unsettled! </p>]]></content><status>Published</status></entry><entry><id>925a552b-455a-4ef7-867b-b2ac4eb37560</id><title>My own entertainment channel</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2007/12/19/my_own_entertainment_channel" /><updated>19-Dec-2007</updated><content type="html"><![CDATA[<p>I often visit my webjam pages - to update my blog, check my messages, and to muse over my musings. What with me working at Webjam and being a true advocate of all things Web, i am the dream publisher... i enjoy it, its interesting content (hopefully) and i have an audience (i force people to read).</p><p>I have endeavored to make the page as relevant and entertaining as possible.. there is radio, family guy youtube, my instant message addresses and a pacman game! </p><p>The problem i am encountering is - due to the miraculous cycle of fresh content - provided by the marvellous world wide web - i often spend more than half an hour, just absorbing MY OWN content!</p><p>I have created my own entertainment channel. It is a kind of underhand - yet totally unintentional way of putting my feet up and turning on the tele!&nbsp; Luckily writing a blog is a cathartic experience - like a digital confession box, so the quite piercing feeling of guilt (honest) has evaporated into pleasure! <br /></p>]]></content><status>Published</status></entry><entry><id>9cfef0bb-a59b-4fe6-bff0-8a1d6e0a35af</id><title>Last.fm Windows Media Player Plugins</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2007/12/04/lastfm_windows_media_player_plugins" /><updated>04-Dec-2007</updated><content type="html"><![CDATA[<p>I have just discovered that if i enable the last.fm plug-in on windows media player - it researches the song/album being played through last.fm and suggests similar artists and reccomended users automatically! INCREDIBLE.</p><p>As a music lover and a technology lover, last.fm is the website of dreams - but it seems to me that cultural objects such as music, literature and the like are entwining themselves directly with the social graph. I could waffle for ages - but truly i am in wonderment at the mind-boggling developments that are afoot.</p><p>&nbsp;</p><p><img src="http://webjam-upload.s3.amazonaws.com/jamesmawilliams/jjja.jpg" border="0" alt="        " title="        " hspace="5" vspace="5" width="324" height="243" align="left" />&nbsp;</p>]]></content><status>Published</status></entry><entry><id>5f23e9d2-ce49-4c23-99b8-e46b85ef8547</id><title>Ho HO HO</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2007/11/29/ho_ho_ho" /><updated>29-Nov-2007</updated><content type="html"><![CDATA[<p><img src="http://webjam-upload.s3.amazonaws.com/jamesmawilliams/tree.gif" border="0" alt="        " title="        " hspace="5" vspace="5" width="161" height="183" align="left" />The Christmas season is upon us - i am trying this year to keep my cynicism to myself and enjoy it for what it can be, rather than what it is (a militant commercial event). So its all about Family, love, good will, snow and Mince pies - ho ho ho! </p><p>Things are never that simple however! In an age of commercialism, the children are never going to be happy - and families across the nation are sure to be served up the rancid food peddled by Iceland and the beyond irritating Miss Kerry Katona.&nbsp;<br /> </p>]]></content><status>Published</status></entry><entry><id>c16398ae-12a2-4360-b6ee-84eb8b8a13f1</id><title>Web 2 point what?</title><link href="http://www.newmediaclub.org/$reflections_on_a_mashup/2007/11/29/web_2_point_what" /><updated>29-Nov-2007</updated><content type="html"><![CDATA[<p>What with me blogging nowadays, with my RSS feeds, widgets and general Internet plugin-ness, i think it would be fair to say that i indeed am a bonafide child of Web 2.0. For those of you who read this and think web 2 point what, do not worry, you are the quite significant majority, whatever your age. Let there be no mistaking, it is revolutionising the web, and the upshot of course is that ultimately it will change peoples lives. The tendency is, with being &#39;in the know&#39; as it were, is to assume that it is a simple concept and well known term. That assumption kids, is wrong! Blogging, ten years old in its modern form, has only just reached public conciousness, and the majority of people who do know something about it tend to wonder &#39;whats the point&#39;?.</p> <p>I visited a well respected Brand agency yesterday, and i was asked whats the point, as well as posed with the comment that because of the shear number of them information overload has made them useless. Of course these comments could be dismissed as ignorant by the arrogant techy, who would point toward RSS, Tags, social bookmarking etc.. but i have to say, both comments were valid. The mass market have only just grasped the concept of the Blog, so Rss etc... NO CHANCE!</p> &nbsp;So next time you are approaching something with a spring in your step and Joie de Vivre Web 2.0 styleee with whatever project or activity your partaking of, remember - beyond web ad-land, no-ones going to have a frickin&#39; clue what your talking about - treat people like idiots, they will appreciate it!<img src="http://webjam-upload.s3.amazonaws.com/jamesmawilliams/question-mark.jpg" border="0" alt="        " title="        " hspace="5" vspace="5" width="270" height="238" align="left" />]]></content><status>Published</status></entry></feed>